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swiss banks struggle to maintain global brand value amid rising competition

Swiss banks have seen a collective brand value increase of 11% to USD 20.7 billion, yet none made the global top 10, indicating a decline in their international standing. UBS remains the most valuable Swiss brand at USD 14.1 billion, bolstered by its acquisition of Credit Suisse, but still trails behind the Industrial and Commercial Bank of China, valued at USD 79.1 billion. Notably, Pictet experienced significant growth, with a 31% increase in brand value.

swiss banks struggle to maintain global brand value amid rising competition

Swiss banks have seen an 11% increase in brand value to $20.7 billion, yet none made the global top 10, highlighting a decline in international standing. UBS leads as the most valuable Swiss bank at $14.1 billion, but remains significantly behind global leader ICBC, valued at $79.1 billion. Notably, Pictet experienced a remarkable 31% growth in brand value.

LLB Switzerland expands with new offices and experienced teams in Zurich and St Gallen

LLB Switzerland has expanded its presence by opening new offices in Zurich and St. Gallen, enhancing its corporate and private banking teams. Key appointments include Thomas Knechtli as Regional Head of Corporate Clients in Zurich and Maria Colicchio leading Private Banking in Winterthur/Thurgau and St. Gallen. The new teams bring extensive experience from leading financial institutions, aiming to strengthen client services in the region.
09:00 26.09.2024
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